Our Thomas has yet again been invited as a key speaker at a drinks congress. This time it’s the Non-Alcoholic Beverage Strategies Congress in Barcelona, today 15th February 2018
Our learnings (they’re adding up!) and the future of non-alcoholics are topics on the Caliente agenda. ”The non-alcoholic category is evolving, as we believe non-alcoholic consumers will demand the same things as their ”alcoholic friends”; interesting taste and drinking experiences. And a dramaticaly greater scope to choose from than what’s out there today,” says Thomas.
The congress is held for the 6th time, and covers topics such as sugar reduction, creating “better-for-you” drinks, beverage trends, portfolio diversification and much more. Thomas is looking forward to meeting representatives from both well known brands and up-and coming ones.