The crowdfunding has been a huge success! Already on Saturday, less than three days after the campaign went public, the target of €370 000 was hit.
– We’re incredibly proud, says founder Thomas Adner. It’s amazing that both consumers who aren’t normally investing in companies and persons with an outspoken business interest have approved of and believe in the potential of the concept. We hear over and over again how Caliente is the tastiest non-alcoholic alternative for grown-up taste buds. But we also receive much credit that it’s made in Sweden, organic and natural, and that the drink gives a physical rush.
Crowdfunding was a natural choice, since investors also become value carriers and ambassadors for the brand. Because of this we’ve decided to keep the campaign open for more people who want a chance to invest.
The quick closure enables us to work focused on the planned growth. In the Swedish market it means making Caliente even more accessible, through launches at chains, and to extend collaboration with wholesale partners. Globally, marketing and clearly communicating the unique selling points are prioritized areas.
We’ve also working on the development of the 1-2 new flavors planned for summer 2016, developed in collaboration with an extremely talentedChef and foodie.
A BIG thank you to everyone who’ve invested, shared and supported us so far!