A more grown-up approach to things. Including a more moderate alcohol consumption.
This was one of the things Lennart Wallander, founder of the agency Food & Friends and Sweden’s No 1 food marketing expert, told us about at his inspiring trend talk in Stockholm last night. And guess what drink brand he used as example..?
Malmö is next, where on Tuesday Lennart with team will let us know what (and why) to eat and drink in the future, and where once again chilled Calientes will be served.
No chance to go? Download their insights –> goo.gl/wdsB2K